Skip to main content

Media and Gallery Previews

When listing any product on Elgato Marketplace, it's essential to make sure that the media gallery and preview requirements are met to present the product in the best possible way.

An example of the media gallery with product previews.

This can help increase the chances of a successful sale. Below is an overview of requirements for gallery media/previews when listing a product.

Visit the Elgato Media Room for official media kit images to use in your thumbnails and gallery images.

Requirements​

  • Images should be 1920 x 960 pixels, in PNG format.
  • Products are required to have 3 gallery items, although you can have up to 10.
  • Images must accurately depict your product, and its functionality.
  • Images may contain text, but it must be clear and legible.
  • Images depicting an Elgato device must be accurate and true to the product.
  • AI-generated images are permitted, provided they are high-quality and fully legible.
note

All images are subject to review, and we may request images are changed prior to a product becoming available on Marketplace.

Recommendations​

  • Show off customization options: If your product has different colors, variations, or other customization options, make sure to include images of each option. This will give customers a better idea of what the product looks like in different variations and can help them decide which one to purchase.
  • Show detailed images of features: If your product has unique features or functions, make sure to highlight them in separate images. This will give customers a clear understanding of what the product can do and how it works.
  • Include images of the User interface: If your product supports software or an application, include screenshots of the user interface. This will give customers an idea of the user experience and navigation.
  • Show product in action: If possible, include images or videos of the product being used in real-world scenarios. This will help customers visualize how they might use the product and can be especially effective for products that are difficult to understand or explain through static images alone.
tip

The most successful products use rich imagery to visually tell a story. This means you should try to reach your potential customers with powerful screenshots/images so that you can engage them to download or purchase your product. The story that you should tell is how your product is going to solve their problem.

Videos Previews​

Videos have a play button in the center of the thumbnail when previewed in a product's gallery.

Videos are a great way to show creators what your product looks like in action and are great for products such as animated graphics, alerts, overlays, and transitions.

  • The aspect ratio for video presentations should be 16:9.
  • Video resolution for video content is 1920 x 1080 pixels.
  • Video thumbnails are sized to match the gallery images and are 1920 x 960 pixels.*
  • File size should not exceed 250MB, compressed.
  • Videos should be in MP4 file format.

*Video Thumbnails:

Your video thumbnail image will be cropped vertically compared (16:9 to 2:1).

Video thumbnail images must be 1920 wide by 960 pixels high (the same as Media Gallery/Previews) in a .PNG format. The Marketplace uses a 2:1 ratio for thumbnails and gallery images and will optimize/resize the image for various viewing sizes